Husqvarna Bicycles

Pioneers among themselves.

With over 100 years, Husqvarna Bicycles is one of the oldest bicycle brands in the world. After 50 years of absence from the bicycle industry the e-bike pioneers Susanne and Felix Puello succeeded in ensuring that the legendary brand celebrated a brilliant comeback in 2018. Within a year, Husqvarna Bicycles joined the most recognized brands at the leading edge of the e-bike industry in record time.

We joined Husqvarna Bicycles in their innovative mission by developing a digital omni-channel infrastructure that would accommodate the brand's rapid growth. As an essential part of this framework, YourShowroom supports the sales department in bringing customers closer to the impressive story of the bicycle manufacturer in an efficient way.

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Creating unique brand experiences.

The return to the bicycle industry along with the entry into the e-mobility sector required not only the redevelopment of bicycle models but also the rebuilding of the Husqvarna Bicycles brand itself.

With YourShowroom, the sales department was given a powerful tool to present the new product data and the new brand identity in a coherent overall concept.

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YourShowroom’s Benefits

Always ready for action.

The product range of Husqvarna Bicycles extends from city to trail e-bikes. With YourShowroom, the sales team always has the right information for every customer.

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Customized Solutions

With YourShowroom, sales can access various presentation formats and individual tools. The platform has the necessary flexibility that an innovative company like Husqvarna Bicycles needs.

Efficient Sales Processes

The storage and sorting of digital content in the app is done automatically. This allows the sales reps to react flexibly and quickly to different customer requirements without much search effort.

Central Sales Content Management

The rapid growth of a brand brings many and often unpredictable changes. With YourShowroom, content can be updated and distributed in seconds.

Outstanding Product Experiences

Having the latest data in an understandable and engaging format at all times enables sales teams to deliver a unique buying experience to their customers.

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