Thanks to YourShowroom’s powerful usage analytics, marketing and sales at Essilor Germany gain direct insights into the use of digital documents in the sales process. With these findings, the efficiency of the sales content used can be easily measured and adjustments to changing market requirements can be made at an early stage.
With YourShowroom, Essilor has found a platform that delivers all the necessary sales content to best highlight the great potential of the company’s comprehensive product portfolio.
Centralized management of all content ensures that sales collateral is continuously up-to-date and relevant across departments.
Customized YourShowroom tools linked to internal systems, price lists and product catalogs help sales reps to plan complete sales campaigns together with their clients.
With the ability to upload and leverage audience-specific content, the sales team can successfully present the right content at the right time.
YourShowroom Analytics enables marketing to evaluate the effectiveness of the sales content provided and respond accordingly to market and customer needs.
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